创意广告案例研究

艾米琼斯 - Icreate的数字设计师
（毕业2017年）

"I’ve come a long way in three years; I started studying BA Advertising and Brand Design at UWTSD in 2014 as a quiet, self-doubting and shy individual. Through the course modules I have grown and progressed by participating in critiques and presentations, working in groups, networking with students from other courses and participating in workshops to improve my skills. I am now much more confident and outspoken and have made many friends for life thanks to the course."

网站：jonesandjoy.com.
网站：Icreate.co.uk.

Ross Weaver - 180 Kingsday艺术总监
（毕业于2016）

“如果不是建筑物的广告和品牌设计课程给我，我不会在今天的地方。辅导员在装备有权进入行业的正确工具方面是基本的，使工作环境感觉像毕业后的自然进展。本课程与先前的教育均有不同。我发现不断兴奋，因为你真的取决于你决定你的成长和进步，这是关于创造问题并解决它们，学习解锁新机会并建立一个适合您的职业道路的新技能。“

罗斯毕业于2016年，他的大休息时间仅次于最终毕业前几天。每年课程为其在绍尔特的D＆A AD新血液展上为其第三年的学生组织了一席之地。罗斯是有机会与访问活动的许多行业领导人分享他的工作的才华横溢的毕业生之一。

在众多参加的众多雇主中，荷兰全球机构180年Kingsday的创意总监是为新的才能进行侦察，并恰好看到罗斯的两个雄心勃勃的项目。其中一个是儿童防晒的品牌应用程序，另一个是一个创造性的概念，解决了世界偏远地区的互联网接入问题。His future-facing, convention-breaking ideas impressed, and within days Ross had an offer of a 3-month paid internship in Amsterdam, by the start of 2017, Ross’s internship turned into a permanent job offer and he is now an established Art Director for the agency working on top-level projects for DHL, Qatar Airways, Playstation, Asics and Under Armour

网站：180kingsday.com.

Dave Griffiths - Bluegg的高级设计师
（毕业2014年）

"Most importantly the course gave me a place to show people what I was capable of doing - turning ideas into tangible solutions that can change the way people think and feel. It’s important to stay relevant and have the most adaptable idea. The course taught me to always be myself, don’t follow trends or copy others around you, you will last ten minutes doing that in the industry."

网站：bluegg.co.uk.

Sophie Edwards - 氧气代理机构的营销传播执行
（毕业2014年）

"The Advertising and Brand Design course at UWTSD set me up with a range of skills that I could carry across to the ‘real world’. How to interpret a brief, understanding the different marketing routes and how they could be utilised, and event management were all skills that I picked up during university. I felt really proud to be able to offer these skills even when just starting out."

网站：oxygenagency.co.uk.

Rhys Hughes - AMV BBDO的创意团队
（毕业2011年）

“我目前在曼彻斯特机构的7年级工作后，我目前在伦敦作为一名高级艺术总监。我最喜欢的课程中的一部分是概念工作，但有一件事让我感到惊讶的是在现实世界中有用的专业研究元素was. The staff were fantastic, super supportive and knowledgeable. My course mates were fab too, many of whom I’m still in close contact with. I found that our course was a tighter-knitted bunch than some other courses and there was great support and healthy competition between peers."

Dal Almeida和Mike Hughes - AMV BBDO的创意团队
（毕业2008/2009）

“工作生活是从学生生活中的大转变，你永远无法为其做好准备，但我们的课程教导我们有助于使转变更容易的宝贵技能。如何回答简要的事情，如何致力于截止日期和如何与他人一起工作只是提到一些。“

网站：dalandmike.com
网站：amvbbdo.com.
垃圾群岛（视频）

"Upon graduation, I applied for several internships and was thrilled to get an interview at a renowned advertising agency in Manchester. It was somewhere I was unfamiliar with, but without the support from the course, I truly believe that I wouldn’t have had the guts to go there for the interview. I was over the moon when I was chosen for the internship and within two weeks I left to start this new chapter. Within a short time, I was awarded with the ‘Employee of the Month’ award, and nominated for the ‘Most Promising Young Person in Manchester’ award at the ‘Manchester Young Talent Awards 2016’. I have recently moved into a new marketing area and the skills I learnt continue to prove invaluable. I now work in an events and live communications agency on more tangible projects. This is something that I had enjoyed in my third year of uni. At the moment I’m busy planning the lead up to an event in Milan and am excited to undertake my first onsite managerial role!"